At the heart of every business is a mission. A purpose or a vision – many call it their ‘why’. Call it what you will, it’s the driving force that is far greater than the product you are trying to sell. Your motivation, your inspiration, your passion.
At the end of last year I spent some time defining my ‘why’. And this was the result. At the heart of my business, my driving force is to get people – in particular women – to do this: To love their age, no matter what stage of life. To be kind to themselves – because the world needs more kindness. To love themselves – because the world needs more self-love. To see their beauty inside and out.
And most importantly, to celebrate it. Because we should never stop celebrating who we are, what we do, and the people we love.
Life is too short.
Are you with me?